Differentiation strategy drivers

 · Strategic drivers are forces that shape an organization's strategy. Strategies that fail to adapt to forces such as technological change, competition and regulations are a recipe for disaster. Strategies are shaped by both external and internal forces. External drivers include competition, markets, laws, taxes, customer needs and technological change. Differentiation strategy could be further divided into: Purification (decrease in price; decrease in perceived value) – examples: EasyJet, Tata, Logan etc. Hybrid (decrease in price; increase in perceived value) – examples: IKEA (SCM optimisation), Loreal (new brands as a Missing: drivers. This collection of articles examines a differentiation strategy – how firms can separate themselves from other firms and be able to drive up a customer’s willingness to pay to charge a higher price. This article explains what value drivers are with examples. Learn how different dimensions can increase customers’ willingness to pay.

Strategic drivers are forces that shape an organization's strategy. Strategies that fail to adapt to forces such as technological change, competition and regulations are a recipe for disaster. Strategies are shaped by both external and internal forces. External drivers include competition, markets, laws, taxes, customer needs and technological change. Differentiation strategy could be further divided into: Purification (decrease in price; decrease in perceived value) – examples: EasyJet, Tata, Logan etc. Hybrid (decrease in price; increase in perceived value) – examples: IKEA (SCM optimisation), Loreal (new brands as a response to crisis) etc. Indeed! To develop the strategies that make you 'Of Choice' IS the goal My point in writing the piece is to demonstrate that all organizations share the same three strategic drivers - to be Company of Choice, Investment of Choice, Employer of Choice. I help clients derive the strategies that will differentiate them across those three dimensions.

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